![]() ![]() ![]() As for what type of fashion content could garner more views and engagement on TikTok, Vu has a few tips for that, too. Vu describes these particular creators as having “style and substance,” like an activist who is vocal about social issues, or a creator who breaks the traditional norms of the high-fashion industry. “We also predict a shift for many brands to adopt a similarly inclusive mindset, collaborating with creators who reflect these new trends.” “In 2021, we expect to see more responsible and sustainable fashion trends bubble up, as well as the rise of related educational content within the fashion and style community,” she says. Now, Vu has a few predictions on what may land on your For You Page in the new year. TikTok is known for setting off viral fashion trends, from DIYing Harry Styles’ patchwork cardigan and showing of your cultural heritage through clothing, to suddenly shopping estate sales and turning to roller skaters for outfit inspiration. “We encourage the organic, spontaneous, and playful side of creators’ personalities to show, a mentality that resonates well with fashion brands and fashion lovers everywhere.” “What sets TikTok apart is the content, which doesn’t have to be perfect and to us, that is perfect,” TikTok’s Lead for Fashion & Beauty Partnerships, CeCe Vu, tells NYLON. This type of deal further solidifies its major (and always growing) presence in the fashion world, especially when it comes to social media. Not only does the online video platform feature tons of fashion content and creators, but TikTok recently announced an editorial partnership with IMG - the agency behind your favorite models and New York Fashion Week events - for its TikTok Fashion Month. While 2020 was the year that TikTok took over fashion, there seems to be no slowing down for the popular social media app.
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